Summer of 2,021 Dreams
Design • Illustration
In 2021, Taylor Strategy assisted Smirnoff Red, White & Berry, a summertime refreshment staple, with getting the season started amid the limitations of lockdown. The campaign included a digital sweepstakes, granting 2,021 vacation-themed prizes throughout the summer to lucky participants. One prize—a hard-shell suitcase filled with Smirnoff RWB product and themed swag—needed a playful vibe boost. The result was this collection of stickers, ready for display on the luggage.
Sticker 1
Sticker 2
Sticker 3
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