Blakeford 25th Anniversary Magazine
Art direction • Design • Illustration
Blakeford has provided a range of housing, community, and assistance for seniors in Nashville, TN for over 25 years. I was asked to create a logo and print magazine as part of the anniversary celebration. Articles, interviews, photos, and fun data showcase the vibrant lives of the residents and the significant impact of the staff on the people in their care.
“From day one, Doug worked diligently to understand exactly what we needed and responded quickly. More importantly, Doug presented us with well-thought out designs, always making sure our needs were at the center of each.”
– Van Cluck, President and CEO, Blakeford, Inc.
The success of the anniversary magazine is testament to a partnership spanning six years, starting with a logo for WellLife at Blakeford. I quickly learned the voice and ethos of the community through 1) conversations with leadership, caregivers, and residents and 2) visits to established and developing facilities. This knowledge was applied as new residences, new programming, and new outreach came to life for the company—all reinforcing the caring, celebratory, and curious nature of life at Blakeford. Below, I have included some of the projects leading up to the magazine.
Conversations Series
Art direction • Design
WellLife
Logo design • Icon design
Direct Mailer
Art direction • Design
